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Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

Description

Surfe is a B2B sales intelligence and data enrichment platform designed to help revenue teams discover prospects, identify buying opportunities, and maintain accurate CRM information. The software aggregates contact and company data from more than 15 enrichment providers, covering over one billion professional profiles and 50 million business accounts. Its waterfall enrichment technology searches multiple data sources to retrieve verified work email addresses, mobile phone numbers, company details, and other prospect information. Surfe provides AI-powered prospect recommendations based on ideal customer profiles, account characteristics, and relevant buying signals. Signal monitoring identifies changes in employment, company hiring, funding activity, and business growth that may indicate potential sales opportunities. Its Chrome extension integrates with LinkedIn and LinkedIn Sales Navigator, allowing users to enrich profiles, access CRM history, and save contacts without switching applications. Native integrations with Salesforce, HubSpot, and Pipedrive support automatic contact synchronization, record enrichment, and duplicate management. Sales engagement integrations enable users to transfer enriched prospects into outreach sequences through platforms such as Salesloft, Outreach, and Lemlist. Surfe also offers APIs, webhooks, and an MCP server that allow developers to incorporate contact data, company intelligence, and buying signals into custom AI agents and automated GTM workflows.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Apollo Yes 
Claude Yes 
HubSpot CRM Yes 
Hunter Yes 
Model Context Protocol (MCP) Yes 
Outreach Yes 
Pipedrive Yes 
Salesforce Yes 
Salesloft Yes 
APIVoid Yes 
Airtable Yes 
ChatGPT No 
Clearbit Yes 
Gong Yes 
Google Chrome No 
Lima Data Yes 
Reddit Yes 
SendGrid Yes 
Slack Yes 
Snowflake Yes 

Integrations

Apollo Yes 
Claude Yes 
HubSpot CRM Yes 
Hunter Yes 
Model Context Protocol (MCP) Yes 
Outreach Yes 
Pipedrive Yes 
Salesforce Yes 
Salesloft Yes 
APIVoid No 
Airtable No 
ChatGPT Yes 
Clearbit No 
Gong No 
Google Chrome Yes 
Lima Data No 
Reddit No 
SendGrid No 
Slack No 
Snowflake No 

Pricing Details

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial Yes 
Free Version Yes 

Pricing Details

$39/user/month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Clay

Founded

2017

Country

United States

Website

www.clay.com

Vendor Details

Company Name

Surfe

Founded

2020

Country

France

Website

www.surfe.com

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data Yes 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Product Features

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

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