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Description
Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to find and qualify prospects with AI agents and intent signals, enrich their CRM with best-in-class accuracy and fill rates from 150+ data providers and AI, and orchestrate GTM workflows such as ABM, outbound, and pre-call meeting notes. Over 5,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach.
Find accounts with a burning need for your product. Analyze your closed-won list of top customers to narrow your ICP and find lookalikes of your best fit customers from multiple sources. Use AI to build the most sophisticated scoring and qualification logic. Continuously source new qualified leads so sales and marketing teams can continue to take actions such as creating Ads or launching outbound.
Enrich with accuracy no single provider can match. Trusted data improves every part of your GTM engine. Clay’s waterfall enrichment approach across 150+ data sources combines multiple providers to result in higher fill rates at lower cost. Automatically run enrichments and sync data directly to your CRM or data warehouse while avoiding duplicates. The results of waterfalling providers speak for themselves: OpenAI doubled their inbound lead enrichment coverage rates and Anthropic tripled their inbound lead match rate.
Orchestrate plays that convert accounts from aware to closed. Score accounts by fit and engagement, then build ABM tiers that move prospects through your funnel. When accounts hit intent thresholds—pricing page visits, job changes, webinar attendance—alert reps instantly or trigger multi-channel campaigns at scale including outbound with Clay’s sequencer.
Description
Understanding your customers, prospects, and market dynamics allows for more precise audience targeting and a better alignment of products and offers. The B2B Marketing Compass offers a solution to enhance your market insights by enriching and analyzing your business customer data, facilitating the creation of strategic information in key areas such as ideal customer profiles, market segmentation and penetration, as well as generating new prospect lists. This robust tool not only delivers up-to-date marketing intelligence about your business customers and prospects but also provides comprehensive marketing analytics, enabling you to fine-tune your strategy to engage qualified and profitable audiences. By leveraging these insights, you can significantly boost your marketing return on investment, broaden your market presence, and drive revenue growth while minimizing associated risks. Ultimately, using the B2B Marketing Compass positions your business for sustained success in a competitive landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
Airtable
Yes
Claude
Yes
Clearbit
Yes
Flosum
No
GitHub
Yes
Google
Yes
HitHorizons
Yes
Hunter
Yes
Kitt AI
Yes
Lusha
Yes
Integrations
Airtable
No
Claude
No
Clearbit
No
Flosum
Yes
GitHub
No
Google
No
HitHorizons
No
Hunter
No
Kitt AI
No
Lusha
No
Pricing Details
$149 per month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Clay
Country
United States
Website
www.clay.com
Vendor Details
Company Name
Equifax
Founded
1899
Country
United States
Website
www.equifax.com/business/b2b-marketing-compass/
Product Features
B2B Data
B2B Contact Data
Yes
B2B Intent Data
Yes
B2B Leads Data
Yes
B2B Marketing Data
Yes
Business Ownership Data
Yes
Company Data
Yes
Employee Data
Yes
Firmographic Data
Yes
Job Posting Data
Yes
Salary Data
Yes
Technographic Data
Yes
Lead Generation
Contact Discovery
Yes
Contact Import/Export
Yes
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
Yes
Visitor Identification
Yes
Product Features
B2B Data
B2B Contact Data
No
B2B Intent Data
No
B2B Leads Data
No
B2B Marketing Data
No
Business Ownership Data
No
Company Data
No
Employee Data
No
Firmographic Data
No
Job Posting Data
No
Salary Data
No
Technographic Data
No
