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Average Ratings 34 Ratings

Total
ease
features
design
support

Description

Our top-tier Identity Graph integrates information from various sources, linking devices to digital actions while ensuring privacy compliance, thereby providing the insights necessary for smooth multichannel interactions. By combining our multichannel execution tools with robust analytics and modeling features, we enhance your marketing effectiveness and boost the return on every investment. With a wealth of over 10,000 predictive demographic and behavioral metrics, along with extensive multicultural data, our unique data resources equip marketers with an unparalleled comprehension of American consumer behavior, enabling them to tailor their strategies more precisely. This comprehensive understanding of consumer dynamics not only fosters better engagement but also drives significant improvements in overall marketing performance.

Description

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign
Affinity Solutions
Apollo.io
Clay
HubSpot CRM
HubSpot Customer Platform
Marketo
Outreach
Salesforce
Slack
Zapier

Integrations

ActiveCampaign
Affinity Solutions
Apollo.io
Clay
HubSpot CRM
HubSpot Customer Platform
Marketo
Outreach
Salesforce
Slack
Zapier

Pricing Details

$89 per report
Free Trial
Free Version

Pricing Details

$149 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Claritas

Founded

1971

Country

United States

Website

claritas.com

Vendor Details

Company Name

Identity Matrix

Founded

2023

Country

United States

Website

identitymatrix.ai/

Product Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Alternatives

Alternatives