Compare Cisco Hyperlocation vs. Tamoco in 2025

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Description

Cisco Hyperlocation offers remarkable precision in indoor positioning by leveraging your Cisco indoor Wi-Fi network. This system integrates three key Cisco innovations: the advanced Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, all of which work in unison to improve both the accuracy and refresh rate for various location-based services, including navigation, engagement, and analytics. On average, it achieves an impressive location accuracy of within 1 to 3 meters for associated Wi-Fi clients. Additionally, when the Cisco CMX SDK is incorporated into mobile applications, it provides an exceptionally rapid refresh rate. The system also employs FastLocate technology, which allows for frequent location updates for connected Wi-Fi clients. With an intuitive click and drag interface, users can experience a comprehensive 360° view of Cisco's Enterprise Networking capabilities. This feature enables insight into daily office activities, allowing businesses to engage customers by offering product details and promotions tailored to their current location. Overall, Cisco Hyperlocation significantly enhances user engagement through its innovative technology.

Description

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.