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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Channel Fusion serves as a comprehensive modular platform for channel marketing, effectively consolidating all facets of co-marketing and partner interactions into a unified and scalable framework. It features an intuitive ad builder and an extensive asset library, facilitating efficient co-branding efforts, while also providing co-op fund management tools to allocate, claim, and monitor Marketing Development Funds (MDF) with seamless verification and payment processes. Additionally, the platform supports consumer rebate initiatives by allowing users to create, implement, and reconcile various rebate programs through both self-service and personalized options. Its digital marketing module excels at executing hyper-local campaigns, ensuring adherence to brand guidelines and appropriate content localization via dynamic asset distribution and stringent approval mechanisms. The Enablement Programs effectively equip partners with essential training, comprehensive playbooks, and performance-based incentives, while omnichannel experience tools empower marketers to maintain consistent messaging across diverse touchpoints. Furthermore, all components of the platform are interconnected through user-friendly dashboards and a robust API-first design, enhancing the overall user experience and operational efficiency. This holistic approach not only simplifies the complexities of channel marketing but also fosters stronger relationships between partners and brands.

Description

IBM® Sterling Partner Engagement Manager streamlines the onboarding process for new partners and enhances the management of current partnerships, significantly reducing time and resource expenditure. By automating the onboarding tasks, this tool minimizes the risk of expensive manual errors and boosts overall efficiency, allowing partners to independently manage their own information. From IBM’s perspective, forming a partnership involves three key aspects: implementing onboarding activities for both new and existing partners, maintaining an ongoing relationship through a "continuous-touch" methodology, and equipping both line-of-business and partner personnel with self-service tools to reduce dependency on support. To gain insight into how IBM addresses the challenges of onboarding, explore the features and architecture of PEM in this detailed technical overview of IBM Sterling Partner Engagement. Additionally, this system enables centralized management of contact and certificate information, thereby eliminating repetitive manual tasks and utilizing progress dashboards to track activity effectively, ensuring a smoother partnership experience.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

IBM Cloud No 

Integrations

IBM Cloud Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Channel Fusion

Founded

2002

Country

United States

Website

channel-fusion.com

Vendor Details

Company Name

IBM

Founded

1911

Country

United States

Website

www.ibm.com/products/partner-engagement-manager

Product Features

Channel Marketing

Campaign Management Yes 
Channel Analytics Yes 
Content Management & Sharing Yes 
Incentive Management Yes 
Inventory Control No 
Lead Management Yes 
Multiple Channel Configurations Yes 
Order Management Yes 
Partner Management Yes 
Pipeline Management No 
Social Promotion Yes 

Partner Relationship Management (PRM)

Asset Management Yes 
Business Plans Yes 
Channel Marketing Automation Yes 
Collaboration Tools Yes 
Compliance Management Yes 
Deal Management No 
Deal Registration No 
Lead Generation Yes 
Lead Sharing Yes 
Partner Onboarding Yes 
Partner Portal Yes 
Performance Metrics Yes 
Rewards Programs Yes 
Workflow Management No 

Product Features

Partner Relationship Management (PRM)

Asset Management Yes 
Business Plans Yes 
Channel Marketing Automation Yes 
Collaboration Tools Yes 
Compliance Management Yes 
Deal Management Yes 
Deal Registration Yes 
Lead Generation No 
Lead Sharing No 
Partner Onboarding Yes 
Partner Portal Yes 
Performance Metrics Yes 
Rewards Programs No 
Workflow Management Yes 

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