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Description

At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.

Description

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 
5X No 
Acxiom Real Identity Yes 
AdParlor No 
AdStage No 
AgencyAnalytics Yes 
Brax No 
CorralData No 
Criteo Commerce Grid No 
EPICA Yes 
Factori No 
FreeWheel Beeswax No 
Ikigai No 
Kochava No 
Power My Analytics No 
Tapad Yes 
Uptempo No 
Verizon Network Detection and Response No 
Yahoo Finance No 
Zuar Runner Yes 

Integrations

DV Publisher Suite Yes 
5X Yes 
Acxiom Real Identity No 
AdParlor Yes 
AdStage Yes 
AgencyAnalytics No 
Brax Yes 
CorralData Yes 
Criteo Commerce Grid Yes 
EPICA No 
Factori Yes 
FreeWheel Beeswax Yes 
Ikigai Yes 
Kochava Yes 
Power My Analytics Yes 
Tapad No 
Uptempo Yes 
Verizon Network Detection and Response Yes 
Yahoo Finance Yes 
Zuar Runner No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Centro

Founded

2001

Country

United States

Website

www.centro.net/solutions/basis/dsp/

Vendor Details

Company Name

Yahoo

Founded

1994

Country

United States

Website

www.advertising.yahooinc.com/our-dsp

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

OTT

API Access No 
Content Organization No 
Live Events No 
Monetization Tools No 
Multi-Service Integration No 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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