Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.
Description
An all-encompassing advertising solution that integrates an ad server, ad exchange, SSP, and DSP features is available to enhance your marketing strategy. You can utilize various location parameters such as country, city, latitude and longitude, and IP range for precise targeting. Manage your campaigns effectively by scheduling the specific days and times they are active. Reach your audience on both websites and mobile apps, or either platform as needed. Re-engage users who have previously shown interest in your products or services to strengthen your brand connection. When user data is available from the publisher or exchange, you can precisely target the appropriate user demographics. Understanding your users' device brands, models, and operating systems can significantly assist in identifying your target audience. Employ industry-standard categories based on user interests to discover potential customers who align with your offerings. Create personalized ad categories to better segment and engage your audience. You can select from a variety of ad formats, including static, animated, expandable, interactive, and interstitial banners. Tailor ads for your app wall, content wall, content stream, and newsfeed to enhance user experience. Additionally, you can integrate video ads directly or layer them in-stream using VAST tags to create dynamic advertising opportunities. By leveraging in-banner video, you can further optimize your revenue potential while engaging your audience effectively. The versatility of this platform allows for innovative ad strategies that can adapt to your specific needs.
API Access
Has API
No
API Access
Has API
No
Integrations
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
AgencyAnalytics
Yes
DV Publisher Suite
Yes
EPICA
Yes
Spaceback
Yes
Tapad
Yes
Zuar Runner
Yes
Integrations
Acxiom InfoBase
No
Acxiom Real Identity
No
AgencyAnalytics
No
DV Publisher Suite
No
EPICA
No
Spaceback
No
Tapad
No
Zuar Runner
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$5,000
1 - 4 server machines
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Centro
Founded
2001
Country
United States
Website
www.centro.net/solutions/basis/dsp/
Vendor Details
Company Name
Kritter Software Technology
Founded
2013
Country
India
Website
kritter.in/ad-trading-stack
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No