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Description

At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.

Description

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
AgencyAnalytics Yes 
Bionic for Agencies No 
DV Publisher Suite Yes 
EPICA Yes 
Spaceback Yes 
Tapad Yes 
Zuar Runner Yes 

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
AgencyAnalytics No 
Bionic for Agencies Yes 
DV Publisher Suite No 
EPICA No 
Spaceback No 
Tapad No 
Zuar Runner No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$99 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Centro

Founded

2001

Country

United States

Website

www.centro.net/solutions/basis/dsp/

Vendor Details

Company Name

Choozle

Founded

2012

Country

United States

Website

choozle.com

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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