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features
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support

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Description

Put your guests at the heart of what you do and reward them with uniquely personalized experiences that keep them coming back. Cendyn’s comprehensive Cendyn Loyalty solution, powered by our award-winning content management system (CMS), enables you to manage your own content, images and offers. Effectively run and maintain all aspects of a loyalty program for any type of hotel or brand. Create memorable experiences with multiple program types supported including stay, nights, recognition, birthday and surprise and delight. • Unleash the power of CMS: Control and manage content, images and offers with a robust CMS to drive adoption, engagement and direct bookings • Personalized member portal: Members can log in with social media credentials to view loyalty status, redeem rewards, receive bespoke offers and more • Right reward, right moment: Recognize members with personalized awards using points, vouchers, touchless gift cards and more • Personalized offers: Deliver customized, dynamic multi-language communications, personalized offers, member rates and reward notifications • Flexible loyalty solutions: A flexible tier structure and rules engine offers member-exclusive earning opportunities and segmentation

Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

ALICE Yes 
Clarabridge Yes 
Clock PMS+ Yes 
GuestCentrix Yes 
HiRUM PMS Yes 
Infor HMS Yes 
Maestro PMS Yes 
Marigold Engage Yes 
Marigold Grow No 
Maropost Marketing Cloud Yes 
Rezcontrol Yes 
Rezlynx Yes 
SIHOT Yes 
SkyTouch Hotel OS Yes 
Smart Hotel Software Yes 
WebRezPro Yes 
Windsurfer CRS Yes 
apaleo Yes 
roommaster Yes 

Integrations

ALICE No 
Clarabridge No 
Clock PMS+ No 
GuestCentrix No 
HiRUM PMS No 
Infor HMS No 
Maestro PMS No 
Marigold Engage No 
Marigold Grow Yes 
Maropost Marketing Cloud No 
Rezcontrol No 
Rezlynx No 
SIHOT No 
SkyTouch Hotel OS No 
Smart Hotel Software No 
WebRezPro No 
Windsurfer CRS No 
apaleo No 
roommaster No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Cendyn

Founded

1996

Country

United States

Website

www.cendyn.com/loyalty/

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking Yes 
Discount Management No 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

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