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Description

Hive stands out as the pioneering platform that offers a comprehensive sustainability solution tailored specifically for businesses in the marketing sector. Its advanced mapping engine is designed to integrate smoothly with any data source via APIs, enabling the automatic alignment of data sets with globally accepted emission factors and industry benchmarks, thus allowing organizations to accurately calculate their carbon emissions. Moreover, Hive's mapping engine assesses all media delivery across the organization and aligns the necessary data sets to conform with the methodologies of both brands and agencies. By simplifying the procedure, Hive not only enhances efficiency but also guarantees precision in evaluating and reducing carbon footprints. Utilizing Hive's extensive suite equips clients with thorough tracking of carbon emissions, enabling them to easily oversee emissions from various business activities, including media delivery by channel, which supports better decision-making processes. With its user-friendly platform, Hive empowers businesses to stay proactive in their sustainability efforts. Furthermore, this innovative approach helps companies build a more responsible and eco-friendly future.

Description

Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

QuickBooks Online Yes 
Xero Yes 
Facebook Yes 
Magento No 
Meta AI Yes 
NetSuite Yes 
QuickBooks Online Advanced No 
SAP Cloud Platform Yes 
Salesforce No 
Snapchat Yes 
Sugar Sell No 
TikTok Yes 
Zoho CRM No 

Integrations

QuickBooks Online Yes 
Xero Yes 
Facebook No 
Magento Yes 
Meta AI No 
NetSuite No 
QuickBooks Online Advanced Yes 
SAP Cloud Platform No 
Salesforce Yes 
Snapchat No 
Sugar Sell Yes 
TikTok No 
Zoho CRM Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

£1,750/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Cedara

Founded

2021

Country

United States

Website

www.cedara.io/platform

Vendor Details

Company Name

Hive Marketing Cloud

Founded

2010

Country

United Kingdom

Website

hivemarketingcloud.com

Product Features

Emissions Management

Allowance Management No 
Automatic CO2 Calculation No 
Emission Inventory No 
Emission Reduction Planning No 
Emissions Monitoring No 
Emissions Trading No 
Frequency-Based Tasks No 
Permit Level Maintenance No 
Risk Management No 

ESG

Activity Dashboard No 
Analytics/Reporting No 
Audit Management No 
Benchmarking No 
Compliance Management No 
Data Visualization No 
Document Management No 
Performance Metrics No 
Risk Assessment No 

Sustainability

Audit Management No 
Benchmarking No 
Compliance Management No 
Corrective Actions (CAPA) No 
Emissions Management No 
Employee Training No 
Energy Management No 
Incident Management No 
KPIs No 
Performance Metrics No 
Stakeholder Engagement No 
Supplier Management No 
Waste Management No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

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