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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Catalytics is a B2B platform specializing in digital media buying and programmatic advertising, designed to empower agencies and advertisers in creating, managing, and refining targeted ad campaigns with precise control over the timing and placement of their ads, even down to specific articles and publications that attract their desired audiences. This platform facilitates hyper-niche audience targeting without imposing the steep minimum investments or complex technical requirements typically associated with traditional demand-side platforms (DSPs). Users can easily upload various ad formats, including banners, animated HTML5, and videos, and can target specific companies, industries, or URLs to efficiently launch campaigns through a straightforward self-service onboarding and setup process. The Control Room feature of Catalytics consolidates campaign modifications, performance monitoring, and budget optimization, allowing advertisers to assess the effectiveness of their efforts by business target, article, or message in real-time rather than relying on delayed monthly reports. Furthermore, the system intelligently prioritizes the most effective creatives to enhance return on investment, ensuring that advertisers maximize their campaign’s impact. This innovative approach not only streamlines the advertising process but also significantly improves campaign agility and effectiveness.

Description

Beeswax serves as a top-tier buying platform that features a cohesive user interface and streamlined workflows, along with exclusive access to data and a carefully selected omnichannel inventory. Founded on the ideals of transparency, customization, and user empowerment, Beeswax allows you to harness and implement premium programmatic solutions effectively. The platform’s log-level detail equips users to fully leverage their programmatic insights. You can control your bidding strategy to balance cost-effectiveness and campaign timing effectively. Additionally, you can utilize the standard algorithms typically found in traditional demand-side platforms (DSPs). The interface provides bid modifiers that allow for quick and efficient adjustments using a single variable. Furthermore, you can implement bid models designed for multivariate optimization, often derived from insights gathered from log-level data. There are various techniques available to optimize towards specific key performance indicators (KPIs) that are tailored to your campaign's unique requirements. By steering clear of the opaque "black box" model, Beeswax facilitates transparent optimization based on real-time campaign performance, allowing you to fine-tune your campaigns and reporting strategies to better meet your objectives and enhance overall success. This level of customization ensures that every aspect of your advertising efforts is aligned with your desired outcomes.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AOL Mail No 
Adobe Advertising Cloud No 
Beachfront No 
Dailymotion No 
Delivr No 
FreeWheel DemandSuite No 
LiveRamp No 
Octane11 No 
OpenX No 
Oracle Cloud Infrastructure No 
Scibids No 
Sharethrough No 
Smaato No 
SpotX No 
Synacor Start No 
Teads No 
TransUnion Collections Management No 
Xandr No 
Yahoo DSP No 

Integrations

AOL Mail Yes 
Adobe Advertising Cloud Yes 
Beachfront Yes 
Dailymotion Yes 
Delivr Yes 
FreeWheel DemandSuite Yes 
LiveRamp Yes 
Octane11 Yes 
OpenX Yes 
Oracle Cloud Infrastructure Yes 
Scibids Yes 
Sharethrough Yes 
Smaato Yes 
SpotX Yes 
Synacor Start Yes 
Teads Yes 
TransUnion Collections Management Yes 
Xandr Yes 
Yahoo DSP Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Catalytics

Country

United States

Website

catalytics.io

Vendor Details

Company Name

FreeWheel

Country

Netherlands

Website

www.freewheel.com/beeswax

Product Features

Product Features

Alternatives

Alternatives