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Description
Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.
Description
Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team.
Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data.
Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets.
To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.
API Access
Has API
No
API Access
Has API
No
Integrations
AWS Marketplace
Yes
Apache Usergrid
Yes
App Store
No
Facebook Ads
No
Google Ads
No
IBM Storage Defender
Yes
LinkedIn
No
MailXpert
No
Mailgun
No
MediaMath
No
Integrations
AWS Marketplace
No
Apache Usergrid
No
App Store
Yes
Facebook Ads
Yes
Google Ads
Yes
IBM Storage Defender
No
LinkedIn
Yes
MailXpert
Yes
Mailgun
Yes
MediaMath
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Cassandra
Website
cassandra.app/
Vendor Details
Company Name
Nexoya
Founded
2018
Country
Switzerland
Website
www.nexoya.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Channel Management
Campaign Management
Yes
Channel Analytics
No
Incentive Management
No
Inventory Control
No
Lead Management
No
Opportunity Management
No
Order Management
No
Partner Management
No
Product Management
No
Reseller Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
No
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
Yes
Sentiment Analysis
No
