Average Ratings 1 Rating
Average Ratings 0 Ratings
Description
Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.
Description
SRDS (Standard Rate and Data Service) serves as the benchmark in the media planning and buying industry, equipping both agencies and brands with a comprehensive and streamlined approach to integrate digital and traditional media within contemporary audience-focused purchasing strategies. This extensive database features inventory from over 125,000 media brands, granting users access to specialized media databases that include the latest advertising rates, audience demographics, media contacts, and additional vital information. By consolidating essential data into a single resource, SRDS significantly boosts the efficiency of media planning, eliminating the hassle of navigating through various websites. For those involved in media buying, SRDS presents a user-friendly platform that places critical information from more than 125,000 media properties at their disposal, promoting more effective campaign planning. Additionally, media sellers can enhance their visibility by improving their SRDS profiles with premium listings that offer higher rankings and more engaging data. Ultimately, SRDS not only simplifies the media buying process but also empowers stakeholders with the tools needed for strategic decision-making.
API Access
Has API
No
API Access
Has API
No
Integrations
AWS Marketplace
Yes
Apache Usergrid
Yes
IBM Storage Defender
Yes
InsightFinder
Yes
Matia
Yes
NeoBase
Yes
Netdata
Yes
Splunk Enterprise Security
Yes
Trino
Yes
Integrations
AWS Marketplace
No
Apache Usergrid
No
IBM Storage Defender
No
InsightFinder
No
Matia
No
NeoBase
No
Netdata
No
Splunk Enterprise Security
No
Trino
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Cassandra
Website
cassandra.app/
Vendor Details
Company Name
SRDS
Founded
1919
Country
United States
Website
srds.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No