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Average Ratings 0 Ratings

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Description

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

Description

A software solution designed for media owners to expand their inventory and efficiently manage large-scale outdoor advertising campaigns. This time-efficient tool enables media agencies to gain in-depth insights into potential clients while automating the processes of media planning and purchasing. Additionally, it serves as a brand service platform that facilitates connections with advertisers, ensures campaign transparency, and supports business growth. Users can oversee various media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while easily accessing location availability between any two dynamic dates with just a few clicks. The software also streamlines operations through the creation of job slips and work orders, as well as site monitoring and ongoing campaign tracking via a dedicated mobile app. Furthermore, it encompasses comprehensive financial management features such as invoicing, issuing credit and debit notes, processing payments, and tracking revenue and outstanding balances, all while maintaining an organized ledger for parties involved. Ultimately, this robust software empowers media owners and agencies to optimize their advertising efforts efficiently.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace Yes 
Adobe Acrobat No 
Apache Usergrid Yes 
Gmail No 
Google Earth No 
Google Maps No 
IBM Storage Defender Yes 
InsightFinder Yes 
Matia Yes 
Microsoft Excel No 
Microsoft PowerPoint No 
Microsoft Word No 
NeoBase Yes 
Netdata Yes 
QuickBooks Online No 
Splunk Enterprise Security Yes 
Tally No 
Trino Yes 
Xero No 
Yahoo! Mail No 

Integrations

AWS Marketplace No 
Adobe Acrobat Yes 
Apache Usergrid No 
Gmail Yes 
Google Earth Yes 
Google Maps Yes 
IBM Storage Defender No 
InsightFinder No 
Matia No 
Microsoft Excel Yes 
Microsoft PowerPoint Yes 
Microsoft Word Yes 
NeoBase No 
Netdata No 
QuickBooks Online Yes 
Splunk Enterprise Security No 
Tally Yes 
Trino No 
Xero Yes 
Yahoo! Mail Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Cassandra

Website

cassandra.app/

Vendor Details

Company Name

Edge1

Founded

2012

Country

India

Website

edge1.in/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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