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Description
Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.
Description
Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.
API Access
Has API
API Access
Has API
Integrations
AWS Marketplace
AdBook+
AdButler
Adobe Advertising Cloud
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Dstillery
IBM Storage Defender
InMobi
Marin Software
Integrations
AWS Marketplace
AdBook+
AdButler
Adobe Advertising Cloud
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Dstillery
IBM Storage Defender
InMobi
Marin Software
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cassandra
Website
cassandra.app/
Vendor Details
Company Name
DoubleVerify
Founded
2007
Country
United States
Website
www.ad-juster.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics