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Description
Cascade Insights specializes in B2B-focused market research and marketing services, aiding companies in capitalizing on opportunities within the B2B technology landscape. In today's marketplace, the sales process has become predominantly self-directed, with a significant 68% of buyers opting to conduct their research independently prior to narrowing down their options. If your website fails to resonate with the priorities of potential buyers or if your content is not easily accessible in their search, you risk missing out on numerous leads. For businesses introducing a new solution that targets a different audience from their existing offerings, conducting buyer persona research can be crucial for launching an effective initial marketing and sales strategy. With a commitment to the B2B tech sector, Cascade Insights proudly serves a diverse clientele, from established enterprise technology leaders to emerging startups, ensuring tailored strategies that meet their unique needs. We maintain our focus exclusively on B2B tech, deliberately steering clear of B2C markets to enhance our specialization and effectiveness.
Description
In the current competitive environment, the pace at which business is conducted hinges on the rapidity of thought. What was once a certainty in the minds of your prospects or within the competitive sphere has likely evolved. Therefore, it's crucial to question everything, including the insights provided by your sales team. Although they may have a good grasp of the client, do they truly understand the client's inner thoughts? They might, yet if revenue remains stagnant, it could be time to reevaluate those insights. Performing a straightforward Win/Loss analysis might uncover weaknesses in some of your core beliefs. The effectiveness of a Win/Loss assessment relies heavily on the ability to probe deeply into the subject matter. We carry out impartial, individualized telephone interviews with all significant decision-makers and influencers involved. Timing is critical for this study, making it imperative to conduct it during or immediately after the sales process. This timing enhances the reliability of the information gathered since the experience is still vivid in the prospect's memory. Engaging in this reflective practice can lead to valuable revelations that may significantly impact future strategies.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cascade Insights
Country
United States
Website
www.cascadeinsights.com
Vendor Details
Company Name
Graff Group
Founded
1993
Country
United States
Website
www.graffgroup.com/winloss-analysis/
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management