Compare Carbon Design Engine vs. D&B Lattice

Lattices provide an innovative array of solutions for product development, enabling reduced material consumption, enhanced cushioning and dampening, better airflow, and a strikingly unique appearance that sets products apart. The Carbon Design Engine simplifies the creation of lattices, acting as an automated generator that facilitates the design of conformal, single-zone lattices, which significantly conserves both time and effort for engineers. With its robust cloud-based computing capabilities, the Design Engine can produce sophisticated conformal lattices in a matter of minutes. When combined with Carbon's 3D printing technology, the transition from concept to a physical component can occur within just a few hours. Not only do lattices minimize material use and accelerate printing, but the Design Engine also assists in selecting the optimal lattice pattern tailored to specific requirements, ultimately boosting production efficiency. This advancement in lattice technology represents a major leap forward in product design, making it easier for creators to achieve their desired outcomes.

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.