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Description
Search data stands out as one of the most potent sources of truth in the marketing realm. Captify employs a suite of proprietary technologies that aggregate, link, and classify billions of real-time search interactions from 2.3 billion consumers, effectively transforming raw consented search data into dynamic audiences, invaluable insights, and enhanced advertiser offerings. Over ten years of experience in machine learning and natural language processing has led us to develop the most sophisticated semantic technology in the industry. Our approach to computational semantics transcends mere search keywords, allowing for a deeper understanding of onsite search data and leveraging contextual nuances to provide a comprehensive perspective on intent in various languages. By integrating real-time consumer search behaviors, Captify facilitates an in-depth, detailed comprehension of the customer journey across diverse profiles, interests, pivotal moments, and intentions—all achieved without depending on third-party cookies. This innovative methodology ensures that marketers can create tailored strategies that resonate with the evolving preferences of their target audience.
Description
Utilizing Merkle's extensive data resources and advanced proprietary knowledge models, GenCX empowers brands to forge deeper connections with their customers by enhancing their understanding of interactions, behaviors, and sentiments. By partnering with GenCX, brands can quickly and dependably seek expert advice to create and implement superior customer experiences, leveraging insights derived not only from their own data but also informed by learnings from the entire US population. Our consulting services aim to revolutionize customer experiences through various interactions, emphasizing technology as the vital catalyst for transformation. We assist companies in pinpointing opportunities for innovation in products and services, crafting effective monetization and growth strategies, and promoting agility and organizational change, all crucial for keeping pace with rapidly evolving customer expectations. Ultimately, our goal is to ensure that brands not only meet but also exceed the demands of their clientele in today’s fast-paced market.
API Access
Has API
API Access
Has API
Integrations
Canopy
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Captify
Founded
2011
Country
United Kingdom
Website
www.captifytechnologies.com/search-intelligence-technologies/
Vendor Details
Company Name
Merkle
Country
United States
Website
www.merkle.com/en/services/analytics-data-platforms/data-science-artificial-intelligence/gencx.html