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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

A self-service advertising platform that enhances efficiency and simplifies the campaign management process. It features a cohesive interface that consolidates reports from search, social media, and display campaigns into a single dashboard. Users can launch campaigns across multiple demand-side platforms at once, significantly reducing time and effort. Empower yourself with an intuitive drag-and-drop interface for ad creation, allowing for greater control over your ads. With just one click, generate Google UTMs that can be applied to all ad placements seamlessly. The platform also incorporates vendor cost details, enabling comprehensive reports that showcase expenditures, CPM, CPC, and CPA metrics for every vendor involved. Build actionable first-party data using a single tag, which helps in creating custom audiences for targeted advertising. Safeguard your campaigns with an integrated brand safety and verification solution that protects against fraudulent impressions and clicks. Easily create conversion pixels directly from the dashboard for straightforward site-side implementation. Need to make changes regarding creative assets, new publishers, or adjustments in booked impressions? Utilize the Bulk Placement Editor to implement extensive campaign modifications efficiently, ensuring your advertising efforts are always optimized. This all-in-one solution equips you with the tools necessary to manage and enhance your advertising initiatives effectively.

Description

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Accutics No 
Celtra No 
DV Publisher Suite Yes 
Datahive360 No 
Dataslayer No 
Google No 
Google Marketing Platform No 
Gravity Data No 
Instagram Yes 
MINT No 
MSIGHTS No 
Meta Ads Yes 
Progress DataDirect No 
PubMatic Yes 
SpotX Yes 
StarfishETL No 
UTM Mind No 
Windsor.ai No 

Integrations

Google Ads Yes 
Accutics Yes 
Celtra Yes 
DV Publisher Suite No 
Datahive360 Yes 
Dataslayer Yes 
Google Yes 
Google Marketing Platform Yes 
Gravity Data Yes 
Instagram No 
MINT Yes 
MSIGHTS Yes 
Meta Ads No 
Progress DataDirect Yes 
PubMatic No 
SpotX No 
StarfishETL Yes 
UTM Mind Yes 
Windsor.ai Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyereturn Marketing

Founded

2000

Country

Canada

Website

eyereturnmarketing.com/ad-server/campaign-manager-plus/

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

support.google.com/campaignmanager/answer/2709362

Product Features

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

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