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features
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support

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Description

Elevate your digital marketing analytics like never before. Are you tired of the tedious task of pulling together data from various advertising platforms? We've got the solution for you. Designed by marketing professionals who sought an improved alternative to current offerings, our tool eliminates the hassle of managing intricate queries in spreadsheets. With our real-time synchronization, your reports are perpetually current. Consolidate your data within Calypsus and seamlessly export it to your preferred applications. Our team of genuine digital marketing specialists is here to address all your inquiries. Effortlessly integrate your favorite online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, with just a single click. Combine platform-specific advertising metrics, such as expenditure data, with any metric from Google Analytics to achieve the comprehensive closed-loop reporting you've always dreamed of. You can categorize your data across various channels by dimensions such as country, customer segment, marketing campaign, or profit margin. We will present this information through detailed reports and visualizations, making it easier for you to understand and act on your marketing performance. Experience the power of streamlined data analysis and take your marketing strategies to new heights.

Description

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
YouTube Yes 
Facebook Yes 
Google Analytics Yes 
Google Campaign Manager 360 No 
Google Cloud BigQuery No 
Google Display & Video 360 No 
Hightouch No 
Instagram Yes 
LinkedIn Yes 
Microsoft Excel Yes 
Octane11 No 

Integrations

Google Ads Yes 
YouTube Yes 
Facebook No 
Google Analytics No 
Google Campaign Manager 360 Yes 
Google Cloud BigQuery Yes 
Google Display & Video 360 Yes 
Hightouch Yes 
Instagram No 
LinkedIn No 
Microsoft Excel No 
Octane11 Yes 

Pricing Details

$50 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Calypsus

Founded

2019

Country

Belgium

Website

calypsus.io

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/ads-data-hub

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Reporting

Customizable Dashboard No 
Data Source Connectors Yes 
Drag & Drop No 
Drill Down Yes 
Email Reports No 
Financial Reports No 
Forecasting No 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports No 
Scheduled / Automated Reports No 

Product Features

Alternatives

Alternatives