Compare CallTrackingMetrics vs. INVOX

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

To effectively convert phone calls through your marketing efforts, implementing INVOX Call Tracking is essential, as it provides insights into which channels, keywords, advertisements, campaigns, and web pages lead to the most valuable calls. With INVOX, you can accurately trace each phone call back to the specific marketing campaign that generated it, allowing for streamlined automation that aids in identifying optimization opportunities. This means you will have clarity on what strategies are effective and which ones fall short from day one, empowering you to make necessary adjustments swiftly. Keywords play a crucial role, as they are the organic triggers for driving visits, calls, and sales, and INVOX enables you to uncover the specific keywords your customers used prior to each call. You gain a comprehensive understanding of which keywords contribute positively to your efforts, which ones might be lacking, and what enhancements can be implemented on your website immediately. This insight equips you with the knowledge of what elements of your website attract potential customers and generate revenue, ensuring you are always prepared to make informed decisions or inquiries with your marketing agency for continuous improvement. Additionally, having this detailed information at your fingertips allows for better strategic planning and execution in future campaigns.