Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.
Description
Nielsen's Marketing Mix Modeling allows clients to evaluate the effectiveness of their expenditures, gain insights into successful strategies, and fine-tune their marketing budgets accordingly. By utilizing top-tier performance models that offer comprehensive data coverage and detail, it addresses essential marketing inquiries, empowering you to make informed choices for your ongoing and upcoming marketing strategies. Enhance the effectiveness of your marketing initiatives with unparalleled reach across various platforms and devices. Within weeks, you can analyze marketing ROI insights thanks to our automated and integrated framework. Additionally, refine your marketing approach through tailored simulations that assist you in strategizing for future campaigns, ultimately driving better results and maximizing your overall marketing efficiency.
API Access
Has API
API Access
Has API
Integrations
Act-On
AdRoll
Amazon Redshift
Clearbit
Eloqua
Facebook
FullContact
Gainsight
Google Ads
Google Drive
Integrations
Act-On
AdRoll
Amazon Redshift
Clearbit
Eloqua
Facebook
FullContact
Gainsight
Google Ads
Google Drive
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
CaliberMind
Founded
2016
Country
United States
Website
www.calibermind.com
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics