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Description
CWILL is an all-in-one customer retention and post-purchase growth platform built specifically for Shopify and Shopify Plus brands. Formerly known as Channelwill, the company has evolved into a unified ecosystem offering ParcelWILL, TrustWILL, and other retention-focused tools under one brand. The platform helps ecommerce merchants reduce support workload by minimizing “Where is my order?” inquiries through real-time tracking updates. Flexible returns and exchange options turn potential lost revenue into retained sales, while shipping protection safeguards margins and customer trust. CWILL also powers loyalty and referral programs that increase repeat purchases and strengthen long-term engagement. AI-driven features such as post-purchase upsells, review summaries, and assisted support create hyper-personalized shopping journeys. Merchants can automate review collection and leverage user-generated content to increase purchase confidence. With proven metrics like higher customer lifetime value and reduced customer acquisition costs, CWILL delivers measurable ROI. The platform integrates seamlessly into Shopify stores and meets Shopify’s highest performance standards. Backed by 24/7 global support, CWILL empowers ecommerce brands to build stronger customer relationships and sustainable growth.
Description
Serving over 10,000 ecommerce brands across more than 12 years, LoyaltyLion is a rewards and loyalty platform tailored to direct-to-consumer businesses operating on Shopify, Shopify Plus, and Shopify POS. It is particularly well-suited to brands in apparel, beauty, health and wellness, and consumer goods.
Members accumulate points across a variety of touchpoints, including transactions, product reviews, social engagement, referrals, and behaviors defined through custom API actions. Those points can be spent on discounts, gift cards, complimentary products, shipping perks, or bespoke reward options. The experience sits natively within the storefront rather than behind a widget, so shoppers can view their balance on product pages and apply rewards without leaving the checkout flow.
Tiered membership structures allow brands to recognize and incentivize their highest-value customers with perks that scale, such as free shipping, promotional discounts, and priority access to launches and sales events. The referral program gives customers shareable links to bring in new shoppers, backed by fraud detection to maintain program integrity. Recognized as G2's leading mid-market loyalty platform from 2024 to 2026.
Performance tracking tools include live dashboards covering loyalty-driven revenue, purchase frequency, and CLV data, alongside segmentation features that allow marketing to be directed at the right audiences. Physical retail is supported through Shopify POS, and the platform integrates with 50+ tools across email, helpdesk, and automation categories. AI-powered features guide decisions on campaign timing, reward strategy, and audience targeting, with translation support spanning 130+ languages for international programs.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Klaviyo
Yes
Mailchimp
Yes
Shopify
Yes
Shopify Plus
Yes
Yotpo
Yes
Zendesk
Yes
Bloomreach
No
Glew
No
Gmail
Yes
Google Ads
Yes
Integrations
Klaviyo
Yes
Mailchimp
Yes
Shopify
Yes
Shopify Plus
Yes
Yotpo
Yes
Zendesk
Yes
Bloomreach
Yes
Glew
Yes
Gmail
No
Google Ads
No
Pricing Details
$9.99 per month
Free Trial
No
Free Version
No
Pricing Details
US$199.00/month
LoyaltyLion pricing is based on a combination of your monthly orders and average order value.
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
CWILL
Founded
2014
Country
United States
Website
www.cwill.com
Vendor Details
Company Name
LoyaltyLion
Founded
2012
Country
United Kingdom
Website
loyaltylion.com
Product Features
Product Features
Customer Loyalty
CRM
Yes
Corporate Memberships
No
Customer Activity Tracking
Yes
Discount Management
No
Gift Card System
No
Loyalty Card System
No
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
