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features
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Description

The CRED Platform serves as an advanced AI-driven intelligence hub that integrates a company's internal systems—like CRM, marketing automation, and collaboration tools—with extensive external datasets and up-to-the-minute market signals, empowering businesses to discern actionable strategies and understand their significance. It processes and enhances information from over 200 million businesses and more than 900 million contacts, connects to a multitude of data sources, including advertising expenditures, recruitment trends, and funding events, and conducts real-time data quality audits. By employing proprietary scoring and modeling techniques, it identifies high-impact opportunities such as ideal customer profile alignment, churn risk, and upsell potential, facilitating intelligent actions through dynamic account lists, immediate alerts, and automated workflows seamlessly woven into the clients' marketing infrastructure. Additionally, the platform effectively supports both the phases of opportunity discovery and narrative crafting, ensuring a comprehensive approach to business growth and decision-making. This multifaceted capability allows organizations to stay ahead in a competitive landscape while making informed choices.

Description

Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Salesforce Yes 
Adobe Marketo Engage No 
Allego No 
Axis LMS No 
Deliveroo Yes 
Expedia Yes 
Facebook No 
LeadSift No 
LinkedIn No 
Microsoft Dynamics 365 Yes 
Microsoft Outlook Yes 
Salesforce Agentforce Marketing No 
Wufoo No 
Zapier No 

Integrations

HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Salesforce Yes 
Adobe Marketo Engage Yes 
Allego Yes 
Axis LMS Yes 
Deliveroo No 
Expedia No 
Facebook Yes 
LeadSift Yes 
LinkedIn Yes 
Microsoft Dynamics 365 No 
Microsoft Outlook No 
Salesforce Agentforce Marketing Yes 
Wufoo Yes 
Zapier Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

CRED

Founded

2023

Country

United States

Website

www.credplatform.com

Vendor Details

Company Name

Metadata

Founded

2015

Country

United States

Website

www.metadata.io

Product Features

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization No 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification Yes 

Lead Management

Activity Tracking No 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management Yes 
Prospecting Tools No 
Source Tracking Yes 

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