Compare CODA vs. Trax in 2025

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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.