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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Consolidate your information, harness insights generated by AI, and expedite crucial decisions to foster your advancement in the realm of digital commerce. Streamline and standardize essential business data within a cutting-edge data lake specifically designed for the ecommerce sector. By integrating data from various ecommerce platforms into a cohesive perspective, we dismantle data and organizational barriers, thus enhancing collaborative decision-making across the organization. AI continuously observes and assesses retail, marketing, inventory, and financial metrics to generate automated insights. With straightforward analytics, your team gains the ability to implement definitive actions, allowing more time for innovative and strategic thought processes. Furthermore, machine learning algorithms diligently track and adjust SKU-level performance, providing clarity on both category and product profitability. Teams are then equipped to identify SKUs that contribute no additional value and make informed decisions based on this analysis. This holistic approach not only drives efficiency but also positions your organization for sustained success in a competitive landscape.