Compare CODA vs. Snooper in 2025

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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Our crowdsourcing platform utilizes a vast network of shoppers who provide real-time insights into your in-store execution. We gather, validate, and analyze this information, transforming it into actionable KPIs that empower you to achieve retail excellence and enhance your sales performance. Snooper equips you with the tools necessary to attain optimal store execution by offering a quicker, more consumer-focused perspective on your brand's visibility and performance in retail settings. Gain access to unbiased and consumer-focused data collected by a community of everyday shoppers throughout Australia and New Zealand. This enables your field team to save valuable time and concentrate on their primary role—selling! By optimizing each store visit, you can increase ROI and guide your team to stores where their efforts can significantly boost sales. Moreover, you can implement timely corrective measures based on real-time consumer insights, potentially driving a sales increase of up to 15%. In this way, our platform not only enhances operational efficiency but also fosters a deeper understanding of consumer preferences and behaviors.