Compare CODA vs. Retalon in 2025

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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Often carried out at a category level, a financial plan acts as a foundational reference and a basis for developing other strategic plans. This comprehensive plan incorporates the essential features needed to create a long-term budget as well as forecasts for sales, gross margin, inventory turnover, and other crucial key performance indicators (KPIs). Users have the capability to evaluate and approve figures at various management levels, thereby establishing financial objectives for the upcoming year or multiple seasons. This plan relies on a long-term demand forecast and leverages the insights generated by Retalon’s predictive analytics engine, which analyzes historical sales data, including factors such as lost sales, promotional activities, price adjustments, seasonality, and market trends, to assist users in planning future sales, inventory quantities, and receipts. Additionally, this module empowers users to determine optimal initial pre-allocation quantities while considering the specific needs of each location, plan-o-gram limitations, desired product assortments, inventory availability, and relevant business rules. Ultimately, this structured approach to financial planning streamlines the decision-making process and enhances overall organizational efficiency.