Compare CODA vs. Kepler Analytics in 2025

Kepler Analytics

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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

The Kepler system, leveraging our unique traffic measurement technology, offers an adaptable platform that enhances sales optimization by integrating our retail traffic metrics with sales data and key performance drivers to foster positive in-store sales behaviors. Through careful analysis and observation of emerging trends, retailers are empowered to implement actionable strategies that enhance their return on investment concerning both store and staff resources. Additionally, the KeplerX module enables retailers to automate their responses to store performance issues while effectively monitoring adherence to these directives. Rather than functioning merely as a software provider, we position ourselves as a collaborative partner, dedicated to helping retailers optimize their physical retail spaces. Our Kway engagement framework guarantees that we remain supportive and engaged to the extent required by your business needs, ensuring that you have the guidance necessary to thrive in a competitive landscape. By focusing on partnership rather than transactions, we aim to create lasting value for our clients.