Compare CODA vs. Fyma in 2025

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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Our insights and data empower you to fully realize the capabilities of your commercial real estate and retail assets. By gaining a more profound understanding of market dynamics, you can pinpoint opportunities for growth and make well-informed strategic choices based on our analytics. Fyma enhances the customer experience while driving sales and increasing revenue, all while streamlining operations for shopping center managers. Our retail solution offers real-time analytics, alerts, and in-depth historical analyses, and it seamlessly integrates with other retail systems to ensure smooth operations. Additionally, our mobility data solution is crafted to deliver thorough insights into transportation trends and networks surrounding your property. This platform gathers and assesses data regarding traffic volume, modal distribution, movement patterns, and congestion, offering both real-time updates and historical context. Moreover, it can identify available parking spaces and direct drivers to them, which not only alleviates congestion but also significantly improves the parking experience for visitors. Ultimately, leveraging these capabilities allows for a more efficient use of resources and a better overall facility management strategy.