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Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Unlock the secrets of digital commerce to gain a competitive edge. Our expertise in market intelligence and forecasting shapes effective retail strategies. By simplifying the complexities of digital shelf execution, we empower brands to enhance their online margins and drive sales growth. We also provide thorough online performance metrics, including sales figures and market share analysis. More than 600 leading brands and retailers rely on our data-driven solutions for their ecommerce strategies, optimization efforts, and performance evaluations. We take pride in offering reliable and comprehensive data insights that our partners can trust. With global capabilities, we are positioned to cater to your needs no matter where you are located. Stay ahead of the curve in retail trends and make informed decisions using our focused primary research and intelligence data. Our cutting-edge SaaS digital distribution platform is tailored to support your critical decision-making with the help of our Retail Insights Reports, ensuring you navigate the ecommerce landscape effectively.