Compare CIENCE GO Digital vs. Microsoft Invest in 2025

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Description

GO Digital is a Demand Side Platform that allows you to target your ideal audience. Our platform helps you reach more B2B customers with your ads. Find out how B2B advertising quality can help you grow your pipeline. Target millions of business users by using 100+ B2B filters, such as title, industry and company size. Improved targeting can increase engagement. All Campaigns can be tailored to specific personas. There are many options and industry-leading data accuracy. Bidder as-a-Service gives sophisticated marketers access to a cloud platform that allows them to create RTB (real time bidding) platforms. All the bid options that you need, with no overhead or complexity. Same-day deployments in a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It's all in one platform.

Description

Microsoft Invest is a forward-looking demand-side platform tailored for the evolving landscape of video advertising. It combines an integrated system with a strong emphasis on data-driven outcomes, allowing users to captivate audiences across various screens while achieving substantial business objectives. Featuring a user-friendly, graphics-oriented method for discovering and activating deals, it provides access to exclusive premium deal catalogs and unprecedented insights into deal inventory. You can explore specially curated catalogs sourced from elite data owners that are readily available to help you engage large audiences effectively. With the capacity to reach over a billion users, including countless individuals who may not be accessible through other means, Microsoft’s extensive audience base is a significant asset. Additionally, you can enhance your confidence in campaign strategies by prioritizing relevant data before launching your initiatives. This approach enables cross-channel planning, amplifies digital investments, identifies the ideal audience, and uncovers premium inventory, all while breaking down traditional planning and buying barriers. Ultimately, Microsoft Invest positions itself as a comprehensive solution to elevate your advertising efforts in the digital age.