Compare CDK Global vs. MotorLot

CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform. CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations: • Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows. • Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite. • Vehicle Inventory Suite: Uses AI and real-time market insights to help dealers source, price and manage inventory more effectively and profitably. • Modern Retail Suite: Combines CRM, Digital Retailing and F&I workflows so customers can start buying online and complete the process in the dealership without rework. • Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing. • Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven. Dealers choose CDK for its ability to connect once-separate systems, support day-to-day operations, and provide measurable improvements in efficiency, profitability and customer satisfaction.

Keep your online sales platform accessible around the clock, as after-hours shoppers are eager to engage with you. Nighttime customers, including those with unconventional work hours, are also in the market for vehicles. The likelihood of a lead progressing through the sales funnel significantly increases—by 21 times—when contacted within five minutes of submission, compared to waiting thirty minutes (InsideSales). It's important to note that potential buyers often explore multiple dealerships, and 50% of leads choose the vendor that responds first (Podium). We facilitate the scheduling of appointments and test drives, seamlessly coordinating with your sales team. MotorLot's dedicated human representatives handle all inquiries without relying on scripts, allowing us to tailor interactions specifically for your dealership's needs. While some leads may not be fruitful, we enable you to concentrate on buying and selling cars by providing you with only the most promising leads. These qualified leads can be directly integrated into your CRM or communicated to you via messaging or email. Additionally, if your response time is slow, Facebook may lower the visibility of your listings, resulting in fewer leads and ultimately reduced sales opportunities. Timely engagement is key to maintaining your competitive edge in the market.