Compare CDK Global vs. Dealertrack DMS

CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform. CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations: • Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows. • Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite. • Vehicle Inventory Suite: Uses AI and real-time market insights to help dealers source, price and manage inventory more effectively and profitably. • Modern Retail Suite: Combines CRM, Digital Retailing and F&I workflows so customers can start buying online and complete the process in the dealership without rework. • Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing. • Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven. Dealers choose CDK for its ability to connect once-separate systems, support day-to-day operations, and provide measurable improvements in efficiency, profitability and customer satisfaction.

Numerous elements lead to margin compression, some of which are outside the control of your dealership. However, you can counteract these challenges by addressing inefficiencies that exacerbate the situation. Compliance errors can significantly harm both your dealership's financial performance and its reputation. Keeping pace with constantly evolving regulations poses a significant challenge. Additionally, extended wait times can frustrate customers and directly affect profits; the longer you take to finalize a deal, the less opportunity you have to engage with new clients. Operating a contemporary dealership necessitates adopting modern, streamlined solutions. While integrations are beneficial, the ideal scenario is to achieve them without incurring excessive integration costs. Manage your dealership according to your vision with the most adaptable and user-friendly DMS solution available. By submitting contracts electronically to your lender, you can offer customers a seamless signing process, whether in the dealership or online. Leverage our comprehensive solutions to enhance efficiency, boost profitability, and foster stronger relationships with dealers, ultimately creating a more satisfying experience for everyone involved.