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Description
Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.
Description
Justify and maximize your investments in television advertising with reliable and swift cross-screen measurement and attribution. Instead of enduring lengthy waits for performance reports on your TV ad campaigns, leverage precise insights that enable you to make timely optimizations. Steer clear of unreliable measurement methods that could undermine your confidence and skew your reports and forecasts. Equip yourself with the necessary tools and support to transform insights into actionable strategies that enhance your return on advertising spend (ROAS). iSpot evaluates ad impressions and performance comprehensively by utilizing a unique ad catalog and airing data, along with exclusive access to 16 million Smart TVs and direct partnerships with over 300 streaming platforms and demand-side platforms (DSPs). The acquisition of Ace Metrix has further enriched iSpot’s capabilities, allowing advertisers to conduct survey-based assessments of creative effectiveness. Consequently, advertisers can now effortlessly monitor both the tangible business results and the broader brand influence of their TV and video advertising efforts. This comprehensive approach ensures that every advertising dollar is spent wisely and effectively.
API Access
Has API
No
API Access
Has API
No
Integrations
Adsterra
Yes
AnyTrack
Yes
CAKE Guest Manager
Yes
Call Sumo
Yes
Contact Cloud
Yes
Docyt
Yes
Flows
Yes
IPQS Device Fingerprinting
Yes
Invoca
Yes
LiveRamp
No
Integrations
Adsterra
No
AnyTrack
No
CAKE Guest Manager
No
Call Sumo
No
Contact Cloud
No
Docyt
No
Flows
No
IPQS Device Fingerprinting
No
Invoca
No
LiveRamp
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
CAKE
Founded
2010
Country
United States
Website
www.getcake.com
Vendor Details
Company Name
iSpot.tv
Founded
2012
Country
United States
Website
www.ispot.tv
Product Features
Affiliate
Affiliate Management
Yes
Affiliate Tracking
Yes
Banner Management
Yes
Commission Management
Yes
Contest Management
Yes
Coupon Management
Yes
Email / Newsletter Communication
Yes
Fraud Detection
Yes
Multi Level Marketing (MLM)
No
Multi-Language
Yes
Social Sharing
No
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Lead Capture
Business Card / Badge Scanning
No
Dashboard
Yes
Data Extraction
No
Lead Distribution
Yes
Lead Notifications
No
Lead Nurturing
No
Lead Qualification
No
Lead Scoring
No
Online Forms
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
Lead Management
Activity Tracking
No
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Source Tracking
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Referral
Affiliate Marketing
Yes
Campaign Management
Yes
Contact Management
Yes
Employee Referral Management
No
Feedback Management
No
Lead Engagement
Yes
Loyalty Program
No
Referral Tracking
Yes
Rewards Management
Yes
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
No
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
