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Description
Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.
Description
Marketing Optimizer serves as a comprehensive marketing automation solution designed to enhance the efficiency of sales teams in generating leads and finalizing transactions. It offers a diverse array of features aimed at boosting sales success, such as A/B and split testing, tracking of calls, management of leads, oversight of campaigns, and email marketing capabilities. Additionally, the platform seamlessly connects with top-tier software for website testing, web analytics, and the optimization of landing pages, ensuring that users can maximize their marketing efforts effectively. This all-encompassing approach makes it an invaluable tool for organizations looking to improve their sales processes.
API Access
Has API
No
API Access
Has API
No
Integrations
ASTRAD DSP
Yes
Adobe Marketo Engage
Yes
Adsterra
Yes
Anura.io
Yes
Call Sumo
Yes
Contact Cloud
Yes
Docyt
Yes
Flows
Yes
IPQS Device Fingerprinting
Yes
PalDock
Yes
Integrations
ASTRAD DSP
No
Adobe Marketo Engage
No
Adsterra
No
Anura.io
No
Call Sumo
No
Contact Cloud
No
Docyt
No
Flows
No
IPQS Device Fingerprinting
No
PalDock
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$33.00/month/user
Small business - $249/mo
Growth - $499/mo
Established - $799/mo
Enterprise - price on request
Growth - $499/mo
Established - $799/mo
Enterprise - price on request
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
CAKE
Founded
2010
Country
United States
Website
www.getcake.com
Vendor Details
Company Name
Marketing Optimizer
Founded
2001
Country
United States
Website
www.marketingoptimizer.com
Product Features
Affiliate
Affiliate Management
Yes
Affiliate Tracking
Yes
Banner Management
Yes
Commission Management
Yes
Contest Management
Yes
Coupon Management
Yes
Email / Newsletter Communication
Yes
Fraud Detection
Yes
Multi Level Marketing (MLM)
No
Multi-Language
Yes
Social Sharing
No
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Lead Capture
Business Card / Badge Scanning
No
Dashboard
Yes
Data Extraction
No
Lead Distribution
Yes
Lead Notifications
No
Lead Nurturing
No
Lead Qualification
No
Lead Scoring
No
Online Forms
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
Lead Management
Activity Tracking
No
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Source Tracking
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Referral
Affiliate Marketing
Yes
Campaign Management
Yes
Contact Management
Yes
Employee Referral Management
No
Feedback Management
No
Lead Engagement
Yes
Loyalty Program
No
Referral Tracking
Yes
Rewards Management
Yes
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
No
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
Campaign Management
Channel Management
No
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
CRM
Calendar/Reminder System
No
Call Logging
No
Document Storage
No
Email Marketing
No
Internal Chat Integration
No
Lead Scoring
No
Marketing Automation Integration
No
Mobile Access
No
Quotes / Proposals
No
Segmentation
No
Social Media Integration
No
Task Management
No
Territory Management
No
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
No
Customer Surveys
Yes
Drip Campaigns
No
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
No
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
No
WYSIWYG Email Editor
Yes
Inside Sales
Auto-Dialing
Yes
Call List Management
No
Call Recording
No
Campaign Management
Yes
Dashboard
Yes
Data Management
Yes
Lead Capture
No
Lead Distribution
Yes
Lead Scoring
No
Performance Management
No
Lead Management
Activity Tracking
Yes
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
Yes
Source Tracking
Yes
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
Yes
Social Marketing
No
Website Visitor Tracking
No
Sales Force Automation
Call Management
No
Campaign Management
Yes
Channel Management
No
Commission Management
No
Contact Management
No
Contract Management
No
Customer Database
Yes
Email Marketing
Yes
Field Sales Management
No
Lead Management
Yes
Opportunity Management
No
Performance Metrics
Yes
Proposal Generation
No
Referral Tracking
Yes
Sales Forecasting
No
Territory Management
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
No
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
No
