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Description
Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.
Description
Designed to specifically address the requirements of Amazon suppliers, our platform is robust, ready, and empowers brands to accelerate growth while enhancing both ROI and operational efficiency. By improving operational efficiency, you can achieve your campaign objectives with reduced effort and in a shorter timeframe. Downstream's advanced machine learning engine continuously fine-tunes your campaigns based on crucial metrics, allowing you the freedom to choose your KPIs while our systems manage the complexities. Gain a comprehensive understanding of the entire channel rather than focusing solely on individual campaigns. With Shelf Intelligence, you can monitor your market positioning, gain valuable insights into the competitive landscape, and identify trends in search activity. Additionally, our intelligent recommendation engine provides strategic campaign modifications designed to optimize your efforts across the channel for maximum impact. As a result, you can not only enhance your current strategies but also stay ahead in an ever-evolving marketplace.
API Access
Has API
No
API Access
Has API
No
Integrations
7shifts
Yes
Adobe Marketo Engage
Yes
Amazon
No
Anura.io
Yes
CAKE Guest Manager
Yes
Call Sumo
Yes
CallTrackingMetrics
Yes
IPQS Device Fingerprinting
Yes
IPQualityScore
Yes
Invoca
Yes
Integrations
7shifts
No
Adobe Marketo Engage
No
Amazon
Yes
Anura.io
No
CAKE Guest Manager
No
Call Sumo
No
CallTrackingMetrics
No
IPQS Device Fingerprinting
No
IPQualityScore
No
Invoca
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
CAKE
Founded
2010
Country
United States
Website
www.getcake.com
Vendor Details
Company Name
Downstream
Founded
2017
Country
United States
Website
www.downstreamimpact.com
Product Features
Affiliate
Affiliate Management
Yes
Affiliate Tracking
Yes
Banner Management
Yes
Commission Management
Yes
Contest Management
Yes
Coupon Management
Yes
Email / Newsletter Communication
Yes
Fraud Detection
Yes
Multi Level Marketing (MLM)
No
Multi-Language
Yes
Social Sharing
No
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Lead Capture
Business Card / Badge Scanning
No
Dashboard
Yes
Data Extraction
No
Lead Distribution
Yes
Lead Notifications
No
Lead Nurturing
No
Lead Qualification
No
Lead Scoring
No
Online Forms
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
Lead Management
Activity Tracking
No
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Source Tracking
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Referral
Affiliate Marketing
Yes
Campaign Management
Yes
Contact Management
Yes
Employee Referral Management
No
Feedback Management
No
Lead Engagement
Yes
Loyalty Program
No
Referral Tracking
Yes
Rewards Management
Yes
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
No
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
No
Analytics / Reporting
No
Campaign Management
No
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
No
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
No
Order Management
No
PPC Ads Management
No
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
