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Description

C5i’s Synthetic Audiences is an advanced consumer insight tool powered by AI that generates highly realistic virtual personas reflecting genuine consumer attitudes, behaviors, and preferences, enabling teams to swiftly and efficiently gain extensive market insights without the need for actual respondents. By leveraging a combination of demographic, behavioral, and social listening data alongside generative AI models, it can produce market-like feedback for various purposes such as concept testing, message assessment, segmentation analysis, and strategic validation in just a matter of hours, rather than weeks, thus addressing the common time, cost, and logistical constraints encountered with traditional surveys and panels. These AI-crafted virtual consumers emulate authentic target segments, allowing brands to experiment with product concepts, pricing strategies, messaging, user experience flows, and strategic ideas on a large scale while minimizing privacy concerns and recruitment costs, ultimately providing valuable directional insights early in the research process. Additionally, this innovative approach enhances the overall efficiency and effectiveness of market research, ensuring that businesses can adapt more quickly to changing consumer dynamics.

Description

Substrata employs artificial intelligence to provide real-time social awareness for business dealmakers. It aims to help users navigate complex interpersonal dynamics in sales, negotiations, and other business development contexts by detecting linguistic and behavioral cues. The goal is to provide insights into factors like office politics, hierarchies, perceptions, emotions, biases, attitudes, and power dynamics that can impact deal outcomes. Substrata is positioned as a valuable tool for a range of roles such as CEOs, founders, sales leaders, account executives, and dealmakers in investment banking, corporate development, and M&A. By revealing social and relational nuances, the technology seeks to complement professional expertise in navigating deals and relationships.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Gmail No 
Google Workspace No 

Integrations

Gmail Yes 
Google Workspace Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$29/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

C5i

Founded

2001

Country

United States

Website

www.c5i.ai/synthetic-audiences/

Vendor Details

Company Name

Substrata

Founded

2019

Country

Israel, USA

Website

www.substrata.me

Product Features

Product Features

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

Alternatives

Alternatives

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