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features
design
support

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Description

Address your most pressing marketing inquiries, such as the timeline for achieving financial returns, decisions on whether to buy, sell, or maintain current marketing investments, brand messaging and creative strategies, and anticipated returns on future marketing expenditures. The MRC accreditation ensures top-tier standards for advertising measurement in both desktop and mobile web environments, with audits conducted by one of the leading four accounting firms. C3 Metrics enhances the effectiveness of marketing strategies through its Attribution Data Cloud, as well as its enterprise-level solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), which revitalize outdated reporting into actionable, real-time insights across various platforms. Companies employing C3 Metrics typically experience over a 15% increase in advertising return on investment and a remarkable sixfold return on their attribution investments. By leveraging these tools, businesses are empowered to make informed decisions that significantly boost their marketing outcomes.

Description

Streamline the process of linking revenue to your campaigns and channels through effective marketing attribution. Spend less time managing multiple reports and dedicate more effort to enhancing your outputs and budget allocation. Enable data-driven decision-making by seamlessly integrating your website, CRM, and marketing applications to access the essential data exactly where it is needed. Monitor interactions such as calls, forms, live chats, and other touchpoints effectively. Effortlessly track every click, call, and conversation directed to your website through our comprehensive forms, live chat, and call tracking solutions. Connect your marketing efforts to clicks, leads, and sales, allowing you to determine what strategies succeed and what falls short. Understand the behavior of high-quality leads to refine your campaigns using value-focused metrics. Your data exists, but the challenge lies in its disconnection, making it difficult to discern which channels are generating new leads or to identify which leads convert into sales. With Ruler's marketing attribution software, you can integrate the data from your leads into your CRM and analytics tools, ensuring you have a holistic view of your marketing performance. This integration empowers marketers to make informed decisions and optimize their strategies effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Capsule No 
Easyflow No 
Google Analytics No 
Nekton.ai No 
Pipedrive No 
Stackreaction No 
Wufoo No 
Zapier No 

Integrations

Capsule Yes 
Easyflow Yes 
Google Analytics Yes 
Nekton.ai Yes 
Pipedrive Yes 
Stackreaction Yes 
Wufoo Yes 
Zapier Yes 

Pricing Details

Contact C3 for pricing quote.
Free Trial No 
Free Version No 

Pricing Details

$79 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

C3 Metrics

Country

United States

Website

c3metrics.com

Vendor Details

Company Name

Ruler Analytics

Founded

2016

Country

United Kingdom

Website

www.ruleranalytics.com

Product Features

Campaign Management

Channel Management No 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

Product Features

Call Tracking

CRM Yes 
Call Log No 
Call Recording Yes 
Call Routing No 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking Yes 
User Interaction Tracking No 

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