Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
XTEL is an advanced AI platform tailored for commercial execution, designed to assist businesses in transforming their data into practical strategies and implementing them effectively. The platform includes various modules, such as ADAM (Augmented Data Management) for data ingestion and normalization, RGM (Revenue Growth Management) which provides insights and strategies from a comprehensive company perspective, MAX AI aimed at optimizing profit and revenue, TPX for managing trade promotions from inception to execution, and REX for retail execution that guarantees effective coordination across different channels, customers, and distribution routes. Engineered for enterprise use, XTEL boasts a modular and scalable architecture with open APIs, adheres to compliance standards like ISO, SOC, and GDPR, and is built on Azure to facilitate both centralized and localized models. Its AI and data science components are specifically designed for the consumer goods sector while allowing for customization, thorough back-testing, and maintaining transparency to foster trust and dependability. Furthermore, XTEL's innovative technology positions it as a vital resource for businesses looking to enhance their operational efficiency and drive growth in a competitive market.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Accenture Cloud Retail Execution
No
Databricks
No
Deloitte Cascade Suite
No
EY Cloud Data IQ
No
Infosys Cortex
No
Microsoft 365
No
Microsoft Azure
No
NTT Global Data Centers
No
SAP Cloud Platform
No
Snowflake
No
Integrations
Accenture Cloud Retail Execution
Yes
Databricks
Yes
Deloitte Cascade Suite
Yes
EY Cloud Data IQ
Yes
Infosys Cortex
Yes
Microsoft 365
Yes
Microsoft Azure
Yes
NTT Global Data Centers
Yes
SAP Cloud Platform
Yes
Snowflake
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
XTEL AI
Founded
1991
Country
Italy
Website
xtech.ai/
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
No
Price Optimization
No
Recommendation Engine
No
Yield Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No