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Description

Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.

Description

XTEL is an advanced AI platform tailored for commercial execution, designed to assist businesses in transforming their data into practical strategies and implementing them effectively. The platform includes various modules, such as ADAM (Augmented Data Management) for data ingestion and normalization, RGM (Revenue Growth Management) which provides insights and strategies from a comprehensive company perspective, MAX AI aimed at optimizing profit and revenue, TPX for managing trade promotions from inception to execution, and REX for retail execution that guarantees effective coordination across different channels, customers, and distribution routes. Engineered for enterprise use, XTEL boasts a modular and scalable architecture with open APIs, adheres to compliance standards like ISO, SOC, and GDPR, and is built on Azure to facilitate both centralized and localized models. Its AI and data science components are specifically designed for the consumer goods sector while allowing for customization, thorough back-testing, and maintaining transparency to foster trust and dependability. Furthermore, XTEL's innovative technology positions it as a vital resource for businesses looking to enhance their operational efficiency and drive growth in a competitive market.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution No 
Databricks No 
Deloitte Cascade Suite No 
EY Cloud Data IQ No 
Infosys Cortex No 
Microsoft 365 No 
Microsoft Azure No 
NTT Global Data Centers No 
SAP Cloud Platform No 
Snowflake No 

Integrations

Accenture Cloud Retail Execution Yes 
Databricks Yes 
Deloitte Cascade Suite Yes 
EY Cloud Data IQ Yes 
Infosys Cortex Yes 
Microsoft 365 Yes 
Microsoft Azure Yes 
NTT Global Data Centers Yes 
SAP Cloud Platform Yes 
Snowflake Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Cognizant

Founded

1994

Country

United States

Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Vendor Details

Company Name

XTEL AI

Founded

1991

Country

Italy

Website

xtech.ai/

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control No 
Price Optimization No 
Recommendation Engine No 
Yield Management No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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