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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
ROI Hunter assists e-commerce businesses to become more profitable by providing technology and professional guidance. This helps them achieve positive ROI in the initial stages of cooperation.
We have created a Product Marketing Platform (PMP), which connects product, campaign and other first-party data to provide marketers insight into campaign performance across different channels with additional context about their impact on products being or could be promoted.
Our platform can capture Google Shopping Trends, product margins, return rate rates, identify new products, deadstock or any other product-level data. It can also enhance Facebook algorithms to deliver tangible results, resulting in positive ROI scaling of the ad-spend.
We facilitate collaboration between marketing and merchandising by helping Category Managers understand the marketing performance and ad spend of each product and automatically recommend the best products for promotion.
You can achieve a positive ROI by working with global b
API Access
Has API
No
API Access
Has API
Yes
Integrations
Altitude
No
AppsFlyer
No
BigCommerce
No
Branch
No
Copper
No
Ecwid
No
Facebook
No
Google Analytics
No
Google Shopping
No
HubSpot CRM
No
Integrations
Altitude
Yes
AppsFlyer
Yes
BigCommerce
Yes
Branch
Yes
Copper
Yes
Ecwid
Yes
Facebook
Yes
Google Analytics
Yes
Google Shopping
Yes
HubSpot CRM
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Our pricing is based on a number of factors, including ad spend budgets, desired service level, number of integrations and direct strategy consultations.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
ROI Hunter
Founded
2014
Country
Czech Republic
Website
www.roihunter.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
Yes
Social Media Advertising
Ad Buying
Yes
Ad Creation
Yes
Bulk Advertising
Yes
Campaign Management
Yes
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
Yes
Retargeting
Yes
Roles / Permissions
No
