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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
Numerous retailers, suppliers, and manufacturers encounter challenges in effectively executing product displays at the store level, which hinders their ability to achieve sufficient visibility for their offerings. However, these issues can often be addressed through strategic category management or effective shelf space planning. Although planogramming is not a novel idea, Nexgen has revitalized it by transforming the approach to enhancing sales through planograms. The Nexgen POG is an advanced software solution tailored for visual merchandising, functioning as a cloud-based planogram builder that eliminates the need for installation or complex configuration processes. This accessibility allows users to manage their planograms from virtually anywhere at any time. Designed for efficiency, Nexgen POG simplifies the planogramming process, requiring minimal effort from users. Features such as customizable templates, both manual and automated modes, along with shelf compliance, are just a few of the elements that make Nexgen POG a fast, effective, and user-friendly tool for planogramming. This innovative software not only streamlines the planning process but also empowers retailers to enhance their in-store presentation and maximize product visibility.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$400 per year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
Nexgen
Founded
2000
Country
United States
Website
www.nexgenus.com/products/planogram-shelf-space-planner
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management