Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
By adjusting on-invoice prices, on-invoice incentives, and off-invoice commissions, profits can be optimized.
IMA360 handles optimization, budgeting, and execution of pricing and off-invoice adjustments. In addition, historical data is used to provide forecasting projections for future sales and determine strategies for competitive landscapes while considering factors such as price elasticity and inventory position. Following this methodology, the system can evaluate and suggest the optimal price by considering off-invoice adjustments applicable to customers and materials.
All businesses have unique challenges, so IMA360 takes time to understand the company data, processes and company culture, and competitive landscape of each company and allow to add the company’s secret sauce to configure and deploy the best solutions, which provides outcomes that are measurable
Together, they can give real-time visibility into deal-specific profitability when quoting customers or negotiating contracts.
In order to ensure clarity and efficiency, all teams will be able to see the same data points.
IMA360 understands a company's data, processes, culture, and competitive landscape, enabling it to configure and deploy the best solutions
API Access
Has API
No
API Access
Has API
No
Integrations
Acumatica Cloud ERP
No
Infor Distribution SX.e
No
Microsoft Dynamics 365 Business Central
No
NetSuite
No
SAP ERP
No
Sage 300
No
Salesforce
No
Integrations
Acumatica Cloud ERP
Yes
Infor Distribution SX.e
Yes
Microsoft Dynamics 365 Business Central
Yes
NetSuite
Yes
SAP ERP
Yes
Sage 300
Yes
Salesforce
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
IMA360
Founded
2020
Country
United States
Website
www.IMA360.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Demand Planning
Capacity Planning
No
Data Visualization
No
Historical Reporting
No
Inventory Optimization
No
Planned vs Actual Tracking
No
Product Introduction Planning
No
Promotions Management
No
Replenishment Management
No
Sales Forecasting
No
Supply Forecasting
No
Pricing Optimization
Channel Analysis
No
Competing Product Analysis
No
Forecasting
No
Market Analysis
No
Multi-Store Management
No
Price List Management
No
Price Optimization Automation
No
Pricing Analytics
No
Profitability Analysis
No
Scenario Planning
No
Revenue Intelligence
Actionable Insights
No
Alerts / Notifications
No
CRM Interactions
No
Call Scoring
No
Conversation Intelligence
No
Dashboard
No
Email/Message Interactions
No
Market Intelligence
No
Phone Call Interactions
No
Pipeline Visibility
No
Sales Coaching
No
Video Call Interactions
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
No
Price Optimization
No
Recommendation Engine
No
Yield Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No