Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
Are you searching for category management software designed to enhance the effectiveness of your shelf space? If you're looking for a solution that can aid in expanding your business, consider booking a complimentary online exploratory consultation with us. During this session, we will thoroughly investigate and assess your specific situation. We will then develop a tailored agenda that aligns with your business's objectives, category management aspirations, and overall context. Prior to your consultation, we will reach out to provide you with this personalized agenda, and you will have the opportunity to suggest any modifications or add topics of interest. Our team will collaborate with internal experts to refine and personalize the conversation points, content, and presentation according to your unique agenda. Based on the results of our discussion, we will arrange a separate advisory consultation to present our tailored recommendations to you. This ensures that you receive insights specifically catered to your needs, helping you make informed decisions for your business's growth.
API Access
Has API
No
API Access
Has API
No
Integrations
Activ8
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$70 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
DotActiv
Founded
2001
Country
South Africa
Website
www.dotactiv.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Space Management
Change Management
No
Design Management
No
Floor Plans & Maps
No
For Offices
No
For Retail
No
Occupancy Management
No
Planogramming
No
Shelf Planning
No
Space Reservation
No
Usage Tracking / Analytics
No