Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.

Description

Are you searching for category management software designed to enhance the effectiveness of your shelf space? If you're looking for a solution that can aid in expanding your business, consider booking a complimentary online exploratory consultation with us. During this session, we will thoroughly investigate and assess your specific situation. We will then develop a tailored agenda that aligns with your business's objectives, category management aspirations, and overall context. Prior to your consultation, we will reach out to provide you with this personalized agenda, and you will have the opportunity to suggest any modifications or add topics of interest. Our team will collaborate with internal experts to refine and personalize the conversation points, content, and presentation according to your unique agenda. Based on the results of our discussion, we will arrange a separate advisory consultation to present our tailored recommendations to you. This ensures that you receive insights specifically catered to your needs, helping you make informed decisions for your business's growth.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Activ8 No 

Integrations

Activ8 Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$70 per month
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Cognizant

Founded

1994

Country

United States

Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Vendor Details

Company Name

DotActiv

Founded

2001

Country

South Africa

Website

www.dotactiv.com

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Space Management

Change Management No 
Design Management No 
Floor Plans & Maps No 
For Offices No 
For Retail No 
Occupancy Management No 
Planogramming No 
Shelf Planning No 
Space Reservation No 
Usage Tracking / Analytics No 

Alternatives

Alternatives

Quant Reviews

Quant

Quant Retail s.r.o.
LEAFIO Reviews

LEAFIO

LEAFIO AI Retail Solutions
LEAFIO Reviews

LEAFIO

LEAFIO AI Retail Solutions