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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
Are you searching for category management software designed to enhance the effectiveness of your shelf space? If you're looking for a solution that can aid in expanding your business, consider booking a complimentary online exploratory consultation with us. During this session, we will thoroughly investigate and assess your specific situation. We will then develop a tailored agenda that aligns with your business's objectives, category management aspirations, and overall context. Prior to your consultation, we will reach out to provide you with this personalized agenda, and you will have the opportunity to suggest any modifications or add topics of interest. Our team will collaborate with internal experts to refine and personalize the conversation points, content, and presentation according to your unique agenda. Based on the results of our discussion, we will arrange a separate advisory consultation to present our tailored recommendations to you. This ensures that you receive insights specifically catered to your needs, helping you make informed decisions for your business's growth.
API Access
Has API
API Access
Has API
Integrations
Activ8
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$70 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
DotActiv
Founded
2001
Country
South Africa
Website
www.dotactiv.com
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Space Management
Change Management
Design Management
Floor Plans & Maps
For Offices
For Retail
Occupancy Management
Planogramming
Shelf Planning
Space Reservation
Usage Tracking / Analytics