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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
Convictional stands out as the pioneering supplier enablement platform designed for retailers and distributors, allowing them to seamlessly manage dropship, marketplace, and wholesale business models within a single solution. Once the platform is set up, retailers gain the capability to efficiently source, onboard, conduct transactions, and grow their relationships with diverse suppliers. The activation process for Convictional requires only a one-time integration with your current digital commerce infrastructure. It accommodates contemporary integration methods through APIs and platform applications, as well as traditional options like EDI and CSV. Retailers can discover brands that offer products their customers will adore, regardless of their preferred integration method. Convictional collaborates with retail buyers and category managers to draw in a wide range of sought-after brands, both large and small. By providing partners with a streamlined, self-service approach to achieve commercial alignment, data synchronization, and technical integration, onboarding becomes a simple process. New partners can be invited and connected in a matter of days instead of months, enhancing operational efficiency and market responsiveness. This innovative platform empowers retailers to swiftly adapt to market changes and supplier needs.
API Access
Has API
API Access
Has API
Integrations
BigCommerce
Canopy
Shopify
WooCommerce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
Convictional
Founded
2017
Country
Canada
Website
www.convictional.com/product
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Vendor Management
Audit Management
Contact Management
Customer Database
Self Service Portal
Supplier Master Data
Transaction History
Vendor Maintained Profiles
Vendor Managed Inventory
Vendor Performance Rating
Vendor Qualification Tracking