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Description

Lead Activation refers to the capacity to enhance revenue from users currently engaging with your website, application, or landing pages, emphasizing the importance of lead quality and a better return on investment. We advocate for technology that serves business objectives instead of allowing technology to dictate business actions. This philosophy has led us to create a platform that seamlessly integrates Marketing and Customer Experience, prioritizing the customer in every interaction. Our solution is both scalable and focused on performance, emerging from the necessity to harmonize online and contact center experiences into cohesive, personalized journeys. It functions as a comprehensive digital marketing toolkit, engineered for adaptability. Users can score and qualify leads, create targeted audiences, and tailor experiences for both web and mobile platforms. We reject one-size-fits-all solutions, and our collaboration with clients begins by evaluating their digital maturity through the BySide Lead Activation Diagnostic, ensuring that our strategies are customized to their specific needs. Ultimately, our goal is to empower businesses to thrive in a competitive landscape.

Description

Enhance your customer interactions through highly tailored, cross-channel experiences. With 72% of consumers engaging solely with personalized marketing, a one-size-fits-all approach is outdated. SmarterHQ simplifies the process of addressing the unique needs of each customer on a large scale. Achieving effective automation for precise personalization can be quite challenging when dealing with internal teams, various data sources, and multiple interaction channels. This is where our expertise comes into play. We enhance customer identification and outreach by an impressive average of 202% for our clients by capturing anonymous visitors without requiring them to sign in. Our platform is built on a robust Customer Data Platform (CDP) framework, with a focus on customer identity resolution, enabling us to amalgamate critical online and offline information into a cohesive view of each customer, regardless of their interaction points. Additionally, our user-friendly marketer interface allows for easy identification of highly specific target audiences based on product and category interactions, traffic sources, levels of engagement, AI-driven insights, and more, ensuring that your marketing efforts are both effective and efficient. By leveraging such capabilities, businesses can significantly refine their marketing strategies and ultimately enhance customer loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Adobe Marketo Engage No 
Facebook Yes 
Google Cloud Platform Yes 
Google Marketing Platform Yes 
LinkedIn Yes 
Mailchimp No 
Marigold Engage+ No 
Oracle Cloud Infrastructure Yes 
Oracle Responsys No 
Oracle Siebel CRM Yes 
Salesforce Yes 
Salesforce Agentforce Marketing No 

Integrations

Adobe Marketo Engage Yes 
Facebook No 
Google Cloud Platform No 
Google Marketing Platform No 
LinkedIn No 
Mailchimp Yes 
Marigold Engage+ Yes 
Oracle Cloud Infrastructure No 
Oracle Responsys Yes 
Oracle Siebel CRM No 
Salesforce No 
Salesforce Agentforce Marketing Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

BySide

Founded

2006

Country

Portugal

Website

www.byside.com

Vendor Details

Company Name

SmarterHQ

Founded

2010

Country

United States

Website

smarterhq.com

Product Features

Call Center

Blended Call Center No 
Call Logging No 
Call Recording No 
Call Scripting No 
Campaign Management No 
Database No 
Escalation Management No 
IVR / Voice Recognition No 
Inbound Call Center No 
Manual Dialer No 
Outbound Call Center No 
Predictive Dialer No 
Progressive Dialer No 
Queue Management No 
Real-time Chat No 
Reporting/Analytics No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

eCommerce Marketing

AB Testing No 
Abandoned Cart Email No 
Analytics / ROI Tracking No 
Customer Data Profiles No 
Dynamic Content No 
Email Marketing No 
Email Personalization No 
Facebook Ads No 
Google Ads No 
Product Recommendations No 
Push Notifications No 
Retargeting No 
SMS Marketing No 
Search Marketing No 
Segmentation No 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails No 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

eCommerce Marketing

AB Testing No 
Abandoned Cart Email No 
Analytics / ROI Tracking No 
Customer Data Profiles No 
Dynamic Content No 
Email Marketing No 
Email Personalization No 
Facebook Ads No 
Google Ads No 
Product Recommendations No 
Push Notifications No 
Retargeting No 
SMS Marketing No 
Search Marketing No 
Segmentation No 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails No 
Website Visitor Tracking No 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives