Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The era of customer analytics has arrived with the launch of the Buxton Analytics Platform. This versatile and mobile-optimized platform equips users with tailored analytics tools suited to their specific job functions while creating a unified perspective of customers across the organization. It features a customizable interface that hosts an expanding suite of intuitive applications. At the forefront is SCOUT, Buxton’s premier analytical mapping and management tool, which has been upgraded with an improved interface and enhanced capabilities. Furthermore, the platform is designed for seamless use on both desktop and mobile devices, ensuring that professionals can easily access data for informed decision-making, whether they are working from their offices or remotely. As businesses navigate the complexities of customer behavior, this platform stands as a vital resource for driving strategic insights.
Description
Automated behavioral segmentation and customer journey mapping, coupled with comprehensive reporting, enable seamless list synchronization across platforms. Experience the capabilities of a data team right within an application, where you can address even your most intricate marketing inquiries. Effortlessly shift segments across various dates and customer demographics to uncover fresh opportunities for successful campaigns. Our customer segments can be easily integrated into platforms such as Klaviyo, Google, and Facebook, providing a unified source of truth without any coding required. By making data analytics approachable for every business owner, whether they are well-versed in data or just starting out, we empower organizations of all sizes to harness data in their quest for innovation. While I was part of the LinkedIn data team, our focus was on accurately targeting users for multiple campaigns during what we fondly referred to as "list pulls." This involved systematically ranking users based on predetermined criteria and their probability of purchasing targeted solutions. Through our efforts, we constructed extensive tables containing hundreds of millions of rows of data, showcasing the volume and complexity of the insights we managed. Such a robust framework not only enhances decision-making but also drives strategic growth across the board.
API Access
Has API
No
API Access
Has API
No
Integrations
Attentive
No
Drip
No
Facebook
No
Fairing
No
Google
No
Google Ads
No
Klaviyo
No
Mailchimp
No
Meta Pixel
No
Omnisend
No
Integrations
Attentive
Yes
Drip
Yes
Facebook
Yes
Fairing
Yes
Google
Yes
Google Ads
Yes
Klaviyo
Yes
Mailchimp
Yes
Meta Pixel
Yes
Omnisend
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$79 per month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Buxton
Founded
1994
Country
United States
Website
www.buxtonco.com
Vendor Details
Company Name
Tresl
Country
United States
Website
tresl.co/why-segments
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Mobile App Analytics
A/B Testing
No
Channel Attribution
No
Cohort Analysis
No
Funnel Analysis
No
In-App Events Tracking
No
Push Notifications
No
Retention Tracking
No
Revenue Tracking
No
Uninstall Tracking
No
Product Features
Business Intelligence
Ad Hoc Reports
Yes
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
Yes
Data Analysis
No
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
Yes
Visual Analytics
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
Yes
Predictive Modeling
No
eCommerce
CRM
No
Catalog Management
No
Channel Management
No
Customer Accounts
Yes
Data Security
No
Email Marketing
Yes
Inventory Management
No
Kitting
No
Loyalty Program
No
Mobile Access
No
Multi-Store Management
No
Order Management
No
Product Configurator
No
Promotions Management
No
Returns Management
No
Reviews Management
No
SEO Management
No
Shopping Cart
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
Yes
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
No