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Description

The era of customer analytics has arrived with the launch of the Buxton Analytics Platform. This versatile and mobile-optimized platform equips users with tailored analytics tools suited to their specific job functions while creating a unified perspective of customers across the organization. It features a customizable interface that hosts an expanding suite of intuitive applications. At the forefront is SCOUT, Buxton’s premier analytical mapping and management tool, which has been upgraded with an improved interface and enhanced capabilities. Furthermore, the platform is designed for seamless use on both desktop and mobile devices, ensuring that professionals can easily access data for informed decision-making, whether they are working from their offices or remotely. As businesses navigate the complexities of customer behavior, this platform stands as a vital resource for driving strategic insights.

Description

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

5X No 
Cognito Forms No 
Formstack Documents No 
Google Ads No 
Gravity Data No 
LeadPro No 
Leadoo No 
LiveChat No 
Lob No 
Meetup No 
OutboundEngine No 
PrestaShop No 
Raisely No 
Raklet No 
Scratcher No 
Shift No 
Squarespace No 
Twilio No 
VYPER No 
Zoom Team Chat No 

Integrations

5X Yes 
Cognito Forms Yes 
Formstack Documents Yes 
Google Ads Yes 
Gravity Data Yes 
LeadPro Yes 
Leadoo Yes 
LiveChat Yes 
Lob Yes 
Meetup Yes 
OutboundEngine Yes 
PrestaShop Yes 
Raisely Yes 
Raklet Yes 
Scratcher Yes 
Shift Yes 
Squarespace Yes 
Twilio Yes 
VYPER Yes 
Zoom Team Chat Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$199 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Buxton

Founded

1994

Country

United States

Website

www.buxtonco.com

Vendor Details

Company Name

Ortto

Founded

2015

Country

Australia

Website

ortto.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools No 
Target Account Identification No 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Conversational Marketing

Appointment Scheduling Yes 
Audience Segmentation Yes 
Chatbot No 
Email Automation Yes 
Group Messaging Yes 
Human Handover Yes 
Lead Distribution Yes 
Lead Qualification Yes 
Mobile Messaging Yes 
Multi-Channel Communication Yes 
Product Recommendations No 
Video Chat No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management Yes 
Attribution Modeling No 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles Yes 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence Yes 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Email Template Design

A/B Testing No 
Code From Scratch No 
Drag & Drop Editing No 
Image Library No 
Import HTML Code No 
Mobile-Friendly / Responsive No 
Potential Issue Identification No 
Premade Templates No 
Proofing No 
Reporting / Analytics No 
Text Editor No 
Theme Editor No 

Lead Capture

Business Card / Badge Scanning No 
Dashboard Yes 
Data Extraction No 
Lead Distribution Yes 
Lead Notifications Yes 
Lead Nurturing Yes 
Lead Qualification Yes 
Lead Scoring Yes 
Online Forms Yes 

Lead Generation

Contact Discovery No 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools No 
Visitor Identification Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking Yes 

Mobile Marketing

Channel Attribution No 
Contextual Targeting Yes 
Coupons No 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win No 

Retargeting

A/B Testing Yes 
Audience Targeting Yes 
Behavioral Targeting Yes 
Conversion Tracking Yes 
Geo Targeting Yes 
Mobile Retargeting Yes 
Personalization Yes 
Recommendation Engine No 
Social Media Retargeting Yes 

Sales Enablement

Collaboration Yes 
Contact Management Yes 
Content Management Yes 
Document Management No 
Goals / Quota Management Yes 
Lead Management Yes 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management Yes 
Training Management No 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence Yes 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization No 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

Alternatives

Alternatives

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