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Description

The era of customer analytics has arrived with the launch of the Buxton Analytics Platform. This versatile and mobile-optimized platform equips users with tailored analytics tools suited to their specific job functions while creating a unified perspective of customers across the organization. It features a customizable interface that hosts an expanding suite of intuitive applications. At the forefront is SCOUT, Buxton’s premier analytical mapping and management tool, which has been upgraded with an improved interface and enhanced capabilities. Furthermore, the platform is designed for seamless use on both desktop and mobile devices, ensuring that professionals can easily access data for informed decision-making, whether they are working from their offices or remotely. As businesses navigate the complexities of customer behavior, this platform stands as a vital resource for driving strategic insights.

Description

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Activepieces No 
Cal ID No 
Call-tracking No 
Conzent No 
CookieHub No 
Discourse No 
ITONICS No 
Kamatera No 
Kameleoon No 
Mazaal AI No 
Purely.Website No 
Sociuu No 
Stackhero No 
Streamio No 
Syntasa No 
VPiX 360 No 
Varify.io No 
Webflow No 
Workers by Delos No 
upSWOT No 

Integrations

Activepieces Yes 
Cal ID Yes 
Call-tracking Yes 
Conzent Yes 
CookieHub Yes 
Discourse Yes 
ITONICS Yes 
Kamatera Yes 
Kameleoon Yes 
Mazaal AI Yes 
Purely.Website Yes 
Sociuu Yes 
Stackhero Yes 
Streamio Yes 
Syntasa Yes 
VPiX 360 Yes 
Varify.io Yes 
Webflow Yes 
Workers by Delos Yes 
upSWOT Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$23 per month
Free for on-premise use
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Buxton

Founded

1994

Country

United States

Website

www.buxtonco.com

Vendor Details

Company Name

Matomo

Founded

2007

Country

New Zealand

Website

matomo.org

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis Yes 
Heatmaps Yes 
Landing Pages / Web Forms Yes 
Multivariate Testing No 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys No 
Test Scheduling Yes 
Visual Editor No 

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics Yes 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics Yes 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics Yes 
Problem Area Alerts No 

Alternatives

Alternatives

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